German Copywriter


If you are looking for a German copywriter, Google has led you to the right place. Herzlich willkommen!

My website is generally optimised for the German-speaking audience looking for “Texter Hamburg” or “Werbetexter Hamburg”. But if your search brought up this particular landing page, you’ve got living proof that SEO texts do the trick. Although – there is no tricking involved. It’s just a professional German copywriter doing his job. Which leads me to my actual offer: I am happy to do that job for you, too. What can I do for you?

Texter Hotline:
0179 / 49 55 33 8 (Bei Anruf Wort!)

A good German copywriter is like a good craftsman: He hits the nail right on the head!

Hello international marketer! My name is Daniel Kaesmacher and I have worked in the German advertising industry since 2001. I started my career as an apprentice for advertising management at one of Gemany’s best advertising agencies. This is where I discovered I am a better creative than I am a project manager. So I focussed on becoming a good creative copywriter. I wrote copy and created campaigns at some of the leading German agencies in Hamburg.

In the following years, I gathered a lot of experience with numerous clients – from B2C to B2B, from automotive through home appliances and cosmetics, all the way down to food and beverages. Eventually, I began working as a freelance copywriter for agencies as well as my own clients.

As a long-standing German copywriter, I can help international brands to find the right messaging and tonality for the German-speaking target audience. Headlines and longcopies, single ads or complete campaigns, website content or social media ads. If you need a German copywriter, I am here to help!


My vita as a German copywriter in Hamburg

  • 1979-2001: Birth, School, Exchange Year, A-levels, Civil Service
  • 2001-2003: Jung von Matt AG, Apprentice Advertising Merchant
  • 2003-2004: Jung von Matt/Alster, Copywriter Trainee
  • 2004-2007: FCB Hamburg, Junior Copywriter / Copywriter
  • 2007-2009: Scholz & Friends Hamburg, Senior Copywriter
  • 2013-2014: VibeWrite UG, Co-Founder
  • 2015-2017: Virtual Entertainment, Co-Founder
  • Since 2009: Freelance Copywriter in Hamburg
  • Since 2013: Die Rückemänner, Partner + Creative Director
  • Since 2020: Institut für CHAKKA! & BÄM!, Co-Founder


There are many copywriters on the German market. Some focus on copywriting for websites, some have a PR background, others specialise in social media copywriting. If you need a copywriter who is conceptually strong, thinks in terms of sales-oriented marketing and knows how to tell a good product story, then you are in the right place. My 18 years of experience as a marketing and campaign copywriter go straight into:


going straight to the heart

(Product) Brochures

with a golden thread


that enticingly address your audience

Website Content

liked by users and algorithms

Brand Claims

that remain in the long term memory


for your brand or product

Google Ads

that generate clicks

Promotion Concepts

to boost your sales

Facebook & Instagram Campaigns

as sweet and irresistible as Berg of Zucker

Image Films

to excite employees and customers

Radio Advertising

to entertain and convince

Guerilla Marketing

to stand out in the media jungle